For ambitious bookkeepers who are brilliant at the work, and ready to build a premium practice around it.

Let's get something straight.

You don't need another random course.

You need an ecosystem that helps you build the whole business.

The Bookkeepers' Collective is a 12-month membership with on-demand training collections, live support three times a week, and a community of bookkeepers who are building the same kind of practice you want to build.

CPD-accredited training   |   3 live sessions every week   |   Private community   |   Support

Does any of this sound familiar?

  • You are busy - but you are not sure you are busy with the right things. Revenue feels flat and you cannot work out why.


  • You have done training before. Watched videos, read books, taken courses. But nothing quite sticks because once the course ends, so does the momentum.


  • Being self-employed can be lonely. There is no one to ask when you hit a pricing problem at 11pm, no one to bounce ideas off, no one to tell you whether what you are doing is normal.


  • You know your pricing is not right. You have known for a while. But changing it feels risky, and you are not sure how to do it without losing clients.


  • You want to grow, but not by working harder. More clients, same hours, better money. You just cannot see the path to get there.


  • You feel like you should have this figured out by now. Other bookkeepers seem to be building brilliant practices. You cannot understand what they know that you do not.


  • You join free Facebook groups for support and end up spending 40 minutes answering other people's questions instead of building your own business.


You do not have a knowledge problem. You have a system and support problem.

Here is what most bookkeepers try.

They find a course that covers one thing they are struggling with - pricing, or marketing, or AI. They buy it. They work through it (if they finish it at all). They feel inspired for a week. And then they go back to their practice and nothing has really changed, because there was nobody there to help them implement it, no community to keep them accountable, and no one to answer the question that came up on Tuesday morning when reality happened. 

The problem is not the training. It is the gap between learning it and actually doing it.

Building a premium bookkeeping practice is not a one-topic problem. It is a whole-business challenge: your pricing strategy needs to connect to your service design, which needs to connect to your marketing, which needs to connect to your onboarding, which needs to connect to your delivery systems. When you fix one thing in isolation, the others pull it back.


So, what "fixes" actually change your business?



Introducing...

The Bookkeepers' Collective

Seven on-demand training collections covering every part of your business. Three live Zoom sessions every week. A private, active member community. A team of Ambassador practitioners you can learn from. A dedicated Member Success Co-ordinator when you need extra support.

This is not a course you buy, watch, and forget. It is the joined-up ecosystem that helps you build the whole business: your offer, your pricing, your marketing, your sales process, your onboarding, your delivery systems, and the thinking that holds it all together.


"Genuinely life-changing" - Trudie Howman

Everything you need to build the whole business

Seven on-demand training collections. All included in your membership. Access everything from day one.

Foundations Collection

Perfect for new, newly qualified, or part-time bookkeepers - and for anyone who knows they need to tighten up the fundamentals.

  • Go from ready to set up and confidently taking clients.
  • Startup Programme (CPD accredited)
  • Business setup, insurance, and AML compliance
  • Letters of engagement
  • Client onboarding basics


Growth Collection

Build a premium, sustainable practice with strategy, structure and momentum.

  • Success Programme (CPD accredited) - on demand and also taught live over 6 months on Wednesdays
  • Insider insights on practice strategy
  • Strategic planning training
  • Design the business you want to run and plan the right growth, with purpose


Pricing Collection

Pricing is the starting point for profit. Learn to price commercially.

  • Pricing Programme (CPD accredited)
  • Gold standard service design
  • Pricing psychology and market positioning
  • Package building and pricing spreadsheet
  • Repricing strategy - raise existing client fees without losing them


Sales Collection

Sales doesn't have to feel pushy. Learn ethical, confident selling.

  • Networking Skills (6-hour course)
  • Selling Services - full sales training programme
  • Discovery call demo and framework
  • How to state your price, follow up, and onboard -  without it feeling awkward


Marketing Collection

Build a simple marketing system that attracts better clients consistently.

  • Personal Branding (5-hour course)
  • Business brand and messaging
  • Offline and online marketing strategies
  • Websites, SEO and GEO
  • Social media strategy
  • Done-for-you monthly content templates - so you never stare at a blank screen again


AI Collection

Learn to apply AI and automation practically - with clear professional boundaries.

  • AI foundations for bookkeepers
  • Prompt frameworks built for practice work
  • Custom AI tools and automation workflows
  • AI for client work - what works and what to avoid
  • AI safeguards and professional judgement


Advisory Collection

Develop the advisory skills that allow you to add more value and charge more for it.

  • Moving from compliance to advisory services
  • Client conversations around business performance
  • Building advisory into your existing packages
  • Positioning yourself as a trusted advisor, not just a bookkeeper



What People Are Saying

Profitable from Month Two!

Tori

I've received the advice and support to be able to leave my employment and start my business; that wouldn't have happened without Jo and Zoe. My business has been profitable from the second month of setting up, and it keeps growing steadily. I wouldn't have been able to do any of this without Jo, Zoe and everyone in the 6FB.

The best way to run a practice

Gillian

I've greatly appreciated being shown the best way to run a bookkeeping practice, the software and tools to make it happen.

Tripled my income

Emma

This membership is full of people doing amazing things and all willing to help each other. I really enjoy the marketing and practice management sessions, but love that there are sessions for everyone at different parts of their journey. As for the best part of working with Jo and Zoe? Growing a team, tripling my income, meeting a whole community of powerhouse women, take your pick!

£50k in 12 Months

Nadia

This Membership is Amazing. All of it. I've grown from £0 to 50k per year in 12 months, I've replaced my income and some!

Steph

The contacts I have made through the group has helped me to learn more, grow my business and increase my profit.

Ready for Growth

Hayley

Supportive, approachable and full of great advice. The membership came to me at a point when I wasn't sure where to take my business and it helped me ensure I had great foundations in place ready for growth.

I wish I had joined Sooner!

Hayleigh

Since joining, my business has grown from strength to strength. My team work so well with each other allowing me to focus on working on the business. We have implemented some great software into the business which I never knew existed until I joined. Amazing! I wish I had joined sooner.

Just do it!

Jane

If you are sitting on the fence about joining, just do it! You wont be disappointed. I procrastinated for ages thinking I wasn't 'good enough' to join. The biggest thing which has changed for me since joining is my mindset on pricing, Jo & Zoe have made me see my worth and the value I bring as a bookkeeper. The group itself is the most friendliest group of bookkeepers/Accountants, they have your back & no question is a silly question, I could go on for ages how fantastic it is, just do it, it will be the best investment you will make for your journey as bookkeeper/accountant.

Highly Recommended

Lucy

Being part of the community has given me the confidence to change and grow my business that I wouldn't have imagined when LMN Bookkeeping Plus Ltd first started. Having a community of like minded bookkeepers and accountants has given me the positive encouragement I have needed to grow.

Not just on-demand videos.

Three live sessions. Every single week.

Most memberships offer a monthly live call if you're lucky. The Bookkeepers' Collective runs three Zoom sessions every week - because the real momentum comes from being in the room regularly, with people who are building the same thing.

  • Office Hour

    Monday 10am-11am (UK)

    A deep dive with a specialist every week. Think pricing strategy, marketing, software training, technical updates, AI tools, business strategy - brought in by people who are experts in their field and know the bookkeeping world. This is where you stay ahead.

  • Success Programme Live

    Wednesday 10am-11am (UK)

    The CPD-accredited Success Programme taught live, week by week, over six months. You get the structure and accountability of a taught programme alongside the flexibility of the on-demand version. Work through it in real time with Jo and Zoe.

  • Community Call

    Friday 10am-11:30am (UK)

    Part co-working, part accountability, part 'let's get this done together'. Time for member networking and getting the business tasks done that you have been putting off. The session that members consistently say they look forward to most.

ㄨ This is not for you if...

  • You are employed as a bookkeeper with no plans to go self-employed

  • You are looking for technical bookkeeping training - this is about running the business

  • You want passive content to watch occasionally with no intention to implement

  • You don't want to be challenged on your thinking, even if it will change your business

  • You are not ready to commit to the 12-month runway that proper change requires

✔️ This is for you if...

  • You are a self-employed bookkeeper or accountant building a practice

  • You want better clients, stronger pricing, and proper systems — not just one of those things

  • You are tired of figuring it out alone and want a community that is serious

  • You want CPD that actually builds your business, not just your CV

  • You are newly qualified and want to build on the right foundations

  • You are experienced but plateauing — and you know something needs to change

  • You are a boookkeeper or accountant who wants to think and operate like a modern, values-led practice owner

Your investment in a premium practice
and the support to build it

The Bookkeepers' Collective 12 monthly payments of £199+VAT (or pay in full at £1,990+VAT and get two months free). 

For UK customers, VAT will be added at checkout. 

Everything included: 

  • All 7 on-demand training collections from day one

  • 3 live Zoom sessions every week (Monday / Wednesday / Friday)

  • CPD-accredited programmes (Foundations, Growth, Pricing)

  • Private, members-only community -  active every day

  • Ambassador support from experienced practice owners

  • Member Success Co-ordinator for one-to-one troubleshooting

  • Done-for-you monthly content templates (Marketing Collection)

  • Annual Bookkeepers' Awards - community recognition

  • Replay access where available

  • Available on computer or mobile (via the Thinkific app) 


To put this in perspective. 

The Professional Pricing Programme alone gives you the method to reprice your clients from multiple angles. Knowing how to charge just one client £450 instead of £250 per month creates an additional recurring income of £200 every month. The Bookkeepers' Collective is a membership that can pay for itself in a single pricing conversation. 

Testimonials

Doubled my turnover

Kim

This has hugely accelerated my business progress. I have over doubled my turnover this year already.

My revenue has doubled in 3 months

Fiona

The support from the membership transformed my business in such a short space of time! In 3 months my revenue doubled and was 80% of the target I’d set myself for the end of the financial year. My onboarding process has improved and I'm now streamlining the different software I use.

My turnover has increased by 40%

Alison

Since joining the programme, my turnover has increased by 40%. I have also stepped up my social media presence and addressed my pricing. I'm now more confident and less likely to put up with clients that don't align with my values and goals.

Additional £32k of recurring revenue

Steph

I've been in business for 3.5 years. In less than a month of joining, I'd got an additional £32k of recurring revenue. The support and knowledge is amazing!

Meet Jo

Jo Wood C.FICB PM.Dip MAAT

Jo is an award-winning bookkeeper and previously owned Jo Wood Virtual FD Ltd, a multi-six figure bookkeeping practice that she sold in August 2023. Jo is leading voice in the bookkeeping and accounting world, she represents the voice of bookkeepers on the Xero Partner Advisory Council and helps shape conversations about changes in the bookkeeping profession by speaking at industry events. Jo uses her experience of rapidly building a successful virtual business from home to educate and inspire other bookkeeping professionals.
Jo Wood

Meet Zoe

Zoe Whitman FCCA C.MICB MAAT

Zoe is passionate about helping women in business set ambitious financial targets so they can achieve their life goals. She also leads the team at Hey Monika. As a qualified accountant, author, and mother, Zoe understands the balancing act of business and parenthood that you face every day. ​Zoe’s the author of several books, she regularly writes for industry press, speaks at accounting events and you can listen to Zoe with Jo, every week on The Bookkeepers’ Podcast.

You're never doing this alone

We are proud to be supported by an amazing group of bookkeepers and accountants in practice who keep our trainings and support sessions timely, relevant and current. You'll meet our Ambassadors in many of The Bookkeepers' Collective live sessions.

  • Louise Ball is the owner of Eleven Accounts Services located in Stockport in Greater Manchester. With her small but dedicated team of three, she offers bookkeeping and virtual accounts services to a range of businesses.

  • Nicola Fallon is the owner of Virtual Accounts and Taxes Ltd, based in Worsley in Manchester. Virtual Accounts and Taxes is a fully digital accounting practice offering an end-to-end bookkeeping and tax compliance service.

  • Karen Kennedy left her job in October 2020, mid pandemic, and set up Kennedy Accountancy. She loves to help small business owners in her local community run better businesses. Her rapidly growing firm is based in the Scottish Highlands.

  • Amelia McNamara is an Ireland based Accountant and Profit First Professional. Amelia’s business was set up to give her the space she needed to work around her family. She works as a business strategist and coach.

  • Nadia Gibbs is a bookkeeping, payroll and accounts expert and founder of Birdsong Bookkeeping. She offers a full end to end service for a small business’s bookkeeping and accountancy needs.

  • Steph Merrill has a practice and industry background spanning over 20 years. Steph offers essential bookkeeping through to FD level support with focus on the day to day functions of the finance department rather than year end compliance work and tax.

FAQ

  • What is The Bookkeepers' Collective?

    The Bookkeepers' Collective is an all-inclusive training and support program designed for bookkeepers to build profitable businesses. It includes on-demand courses, live training, and a supportive community.

  • What does The Bookkeepers' Collective include?

    Membership includes access to courses such as Practice Foundations, the Success Programme, and more. You also get weekly live support and an online forum.

  • How is The Bookkeepers' Collective different from other training programmes?

    The Bookkeepers' Collective is built by bookkeepers for bookkeepers, offering tailored strategies and live support. Unlike generic business courses, we focus on the unique challenges of bookkeeping practices, providing practical, industry-specific guidance. Other than other memberships in the industry, we offer support of not just us, but also a community of ambassador with as many as 14 hours of live sessions in the average month.

  • What problems will this membership help me solve?

    The Bookkeepers' Collective provides comprehensive support for every stage of your bookkeeping practice, from startup challenges to advanced growth strategies. Whether you need help with pricing, marketing, or building a client base, our courses and community provide the knowledge and support to overcome these obstacles.

  • How will The Bookkeepers' Collective impact my business and personal life?

    By building a profitable and well-structured bookkeeping practice, you can achieve financial security and more time for yourself and your family. Many of our members have seen transformations in their income and confidence, which has positively impacted both their business and personal lives.

  • What support will I receive from Jo, Zoe, and the community?

    As a member, you'll get access to weekly live training, Q&A sessions, and an online forum for support. You’re not just buying a course; you're joining a community of experienced bookkeepers and business mentors who are committed to your success.

  • How quickly can I start seeing results after joining?

    Results vary, but many members experience changes within the first few weeks. By implementing strategies from our courses and using the support of our community, you can quickly improve your pricing, client management, and business operations.

  • Can I cancel my membership at any time?

    The membership requires a 12-month minimum subscription, after which you can choose to cancel at any time. Any loyalty discounts awarded after 12 months' membership will be lost on cancellation.

  • How long will I have access to the programmes in The Collective?

    You will have access for as long as you are a member. If you cancel your membership of The Collective, your course and community access will end immediately. You will keep access to any courses purchased prior to joining The Collective and any replays you have subscribed to.

Before this, I just had a busy job

I had been in business for about 18 months when I joined the community. I had plenty of work keeping me busy in business but I very much had a busy job and was not running a scaleable business or making as much money as I felt I should for all the work I was putting in. Working with Jo and Zoe changed everything.

Laura

6FB Success Lounge

Imagine going into your next year of business with clients you love, at fees that reflect the value you deliver.

With a confident answer every time someone asks your price. 

With a marketing system that works in the background. 

With systems so tight your practice almost runs itself.

With a community of bookkeepers who are building exactly what you are building - and three live sessions every week to keep you moving.

That is what the Bookkeepers' Collective is built to do. Give you the training, the live support, and the community to turn your practice into the business you actually want to run.

Your next chapter starts here.